Ah, the good ol' days of Facebook canvas apps.

I was CD on this one, where we worked with Stouffer's to develop a program that would put a social spin on the traditional, low-emotion coupon deal.

We hooked into a relatively obvious insight: Facebook is an extremely polarizing platform. It's pretty common to see black-or-white arguments and comment threads about politics, religion or music tastes clutter your feed.

Knowing that a good, homestyle meal can bring just about anyone together, we came up with Agree or Dishagree, a coupon program that gives any two Facebook friends an equal deal if they can set aside their feelings about polarizing topics. We partnered with Buzzfeed to develop custom content around the promotion. Good times were had by all.

The program resulted in Stouffer's jumping to #1 from #7 in terms of Facebook fan engagement within the frozen food category.